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Thursday, October 11, 2007

And the Winner of the NASA Slogan Contest Is....


By Loretta Hidalgo Whitesides EmailOctober 01, 2007 | 12:09:41 PMCategories: Space

ReachExploring Other Worlds, Understanding Our Own
2nd NASA: Explorers Wanted
3rd NASA: Bringing the Universe to Your Doorstep

And the one that made me laugh the hardest:
NASA: We Find Your Lack of Faith Disturbing

After sifting through over 4,000 entries by hand, I am pleased to share with you the Top 25 NASA tagline submissions and the Top 5 humorous submissions (after the jump). I hope you will enjoy them as much as I did and I hope that we will find ways to put all this crowd sourcing effort to good use!
Over the past month, this crowd sourcing article was viewed by over 50,000 people. I just want to thank everyone who read it, passed it on, blogged about it and especially those that submitted.

See full list of finalists after the jump.

What I came to see as I was reading them was that NASA needs a tagline that invites people in, that is about the user not the provider. It is like HP's "Invent", or Play Station's "Live in Your World, Play in Ours." They are not descriptive like "Building the best games on the planet" or "Printers that last" They are an invitation, a focus on what the user can do -the ultimate is "Be all that you can be."

In the new world of Web 2.0, participatory exploration and crowd sourcing maybe that is something for us all to keep in mind. That is why two of the three finalists were about YOU.

If you submitted the winning entry or any of the top 4 finalists, please email loretta@spacegen.org for more details.

Top 25 NASA Tag Line Submissions (alphabetical with top three winners noted)
A Universe of Possibilities
Bringing the Future Down to Earth
Bringing the Universe to Your Doorstep*
Creating the Future
Creating the Future Since 1958
Experience the Universe
Explore
Explorers Wanted*
Exploring Other Worlds, Understanding Our Own*
Exploring Our Universe
Exploring the Future
Exploring the Possibilities
For the Benefit of all Mankind
Fueling Imagination
Go Beyond
Humanity, You Are 'Go' for Launch
Infinite Possibility
Innovation Through Exploration
Inspire. Innovate. Explore
Launching the Future
Now Boarding
Searching the Stars. Finding Ourselves.
The Evolution Continues
The Universe is Waiting
We Have Ignition

Top 5 Funny Submissions
Ad Astra, Per Asparagus
NASA: Houston, better make that a double
NASA: We find your lack of faith disturbing*
Well, at least the war on science is going well
NASA: 87.5 times faster than NASCAR

And just added at the commenters request:
The Top 15 Vote Getters on the Reddit Tool


Ups Downs Total Submission
1 4976 1725 3251 All your space are belong to U.S.
2 3745 1456 2289 NASA: Billions Of Dollars Spent and Still No Death Star
3 1906 873 1033 NASA: Because one does not simply walk into space.
4 1492 716 776 See the Moon? Yeah, we hit that.
5 2733 2133 600 SO I HERD U LIEK MUDKIPZ
6 1383 858 525 NASA: Our Janitor Is Smarter Than The President
7 1816 1299 517 NASA: Actually this *is* rocket science.
8 736 452 284 NASA: Because Intelligent life is so hard to find these days.
9 747 587 160 NASA: In 100 years, you'll wish you'd given us more funding.
10 1238 1081 157 NASA: Tonight, We Dine, IN SPACE
11 1005 938 67 BRB, Going to the Moon
12 300 236 64 Think Outside The Globe.
13 1101 1065 36 NASA: Our mission is to stick it in Uranus
14 78 70 8 NASA: When I was your age, Pluto was a planet
15 900 893 7 NASA: What We Could Do With The Billions Wasted In Iraq...

The image of the little boy is from a commercial that a team of artists and producers submitted to NASA called "Reach." It is very much worth watching if you haven't see it before and is viewable here.

Original Post and first 70 comments:
Can You Write a Better Slogan for NASA? [Wired Science]

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